Education for small business owners and creatives on how to show up and show out online.
Your website design should be an extension of yourself and your brand. It should strive towards a perfect representation of who you are and what you offer. Of course, a perfect design doesn’t exist, so we all get a pass. Everyone has different tastes and desires so doing your best is just fine! But you’re here for a reason, right? You want to know how to improve your Showit website design! Having an engaging visual website design, that appeals to your consumers, will help you stand out against your competitors.
Now let’s get to the good stuff! Below are 3 ways that I have found success designing websites.
I don’t know about y’all, but I have a short attention span. Could be due to my age group. social media, or too much sugar?? Whatever the reason, I know that whenever I go onto a new website I’m 10x more likely to stay and engage with its content if there is a video. It feels more personable and like I’m really getting to know the brand. Showit makes it easy to upload a video or gif as a background or image which saves you time and energy trying to figure out how to add an interactive element to your website.
Using .mov video files is best for backgrounds as they retain quality. Although, in times past, we had to use gif files for the mobile backgrounds. Luckily, as of Sept. 1st, 2022, we can now add a .mov video file as a mobile background! This is huge news!! I’ve already switched my mobile gif backgrounds for the .mov video and the quality is unmatched. Now, where do I get my video for my websites?
You can use your own video, or download free commercial use videos from websites like pexels.com. With the Pexel’s.com video library, you can find video footage of almost anything you can think of. You can find footage for just about any mood or occasion you are looking for including rainforests, animals eating their food, roller coasters, construction, etc.! I hope you try it out!
Fonts are powerful and have a tremendous impact on how people perceive your business. Some fonts are bold and attention-grabbing, while other fonts are more subtle. Some fonts are playful, while others are serious. There is a font for every personality type, so there’s no excuse not to experiment with different font pairs to see what works best for you! It’s important to avoid using too many different fonts in one piece of content as this will make it difficult for the reader to read. Now where do I get my fonts?
I use Google fonts or buy a commercial license for a particular font online. PLEASE DON’T EVER use a “for personal use only” font for your business. Artists get taken advantage of all the time, so please please please support your artists whenever possible! You also don’t want to be hit with a law suit.
Some of my favorite fonts are: “The impressionist”, “Noir”, and “Lato”.
Have you ever heard of more is less and less is more? Well whichever side you align with, it’s important to incorporate some elements that align with your brand. Stylized and consistent elements will communicate your brand’s message in a more effective way. Elements increase user engagement, persuade visitors to buy, and make your company look professional. The key to your elements is in the details. Some of the more popular tools for creating elements, visuals, and graphics are Adobe and Canva, which both have a wide variety of templates for use in creating many different kinds of elements – from icons, and social media posts to posters and banners. You may want to hire a branding specialist – like me- or a graphic designer to create some elements and visuals that align with your brand.
I'm on a mission to help small businesses thrive online with functional websites and inspiring branding,