I am a strong-willed, adventurous, and coffee-loving overachiever.  Feeling stifled in an agency, I sought after something different to give you a better product. 

I started cultivating a different life.

Knowing web design was my thing, I went back to school at the University of Florida for my masters degree in web design. While doing that, I accidentally built a thriving tennis coaching business.


I  need to tell you that. . .

Starting my own business was my only option in the middle of covid. Luckily It boomed and I got to meet and get to know some of the most amazing people. Although, I knew coaching kids tennis wasn’t going to work long-term. So what did I do? I went to grad school at the University of Florida for web design. I knew that I needed to provide my clients with a level of expertise and dedication that I could get from a master’s degree.

to start this new endeavor and help small businesses reach their goals with a rockin’ online presence. Now let’s get to the personal stuff. . . 

I'm an animal lover and adventure seeker. You might find me in the Jacksonville waterways looking for dolphins on the weekends or at the animal shelter reminding myself that I don't need another animal. Right now I've got a few fish and a funny old dog with one eye. 

When I'm not coaching, building websites, or doing school (I graduate in December!), I might be playing pickleball or out shopping at thrift stores. 

Yeah it was scary. . .

Growing up, you could find me on the tennis courts, running on the beach, or downtown Fernandina Beach. We lived a relatively slow life and were homeschooled for most of our lives. My heart longed for more opportunities and community with endless possibilities. 

Already familiar with Jacksonville, I made the move for undergrad and haven't looked back. I've built an amazing community through my church and from my tennis coaching business. I hope to expand one day, but right now...I'm in love with JAX.

I grew up in a small town where island time is a real thing and shrimp is on almost every menu



Went off to college to study science and play college tennis


Transferred to the University of North Florida and joined the club tennis team


Joined the Alpha Delta Pi sorority as a founding member of UNF


Study abroad in Strasbourg, France and traveled Europe

Won best club and best president in Florida for USTA Tennis on Campus (part of club tennis with UNF)




Interned at the Dalton Agency in Public Relations


Graduated with dual degrees in French studies and public relations


Started work at a digital marketing agency as an account coordinator


COVID hit and I started Coach Clara Tennis to learn business & pay the bills

Started Graduate school studying web design at the University of Florida




Traveled with friends and family


Began volunteering with my church in students and now in kids (2022)


Started Cultivate Different officially as a business


Launched a beta offer for 6 people in my community 

Leveled up my business with professional brand photography



Look back at the Past

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